Japan has taken a beating in so many ways since March. Sadly it has cost that great country too many lives, too much hardship, too much emotional strain, too much inner turmoil, and it’s all wrapped around a severe nuclear crisis.
Government officials say they now intend to get more information out into the mainstream about Fukushima Dai-ichi and ongoing efforts to gain control of the nuclear plant. To do that they are now only offering one daily briefing instead of four.
So how exactly does help the flow of information? Well, it apparently doesn’t. Reporters with news outlets such as the Associated Press complain that one meeting has turned into a gathering that can last for hours and is filled with highly technical information.
It further underscores the void in Japan’s leadership.
Shuri Fukunaga as quoted by the Associated Press. ”What is missing is one strong balanced leadership to align everything toward one goal.” Fukunaga is with the public relations firm, Burson-Marsteller, in Tokyo.
“The leaders tend to be more of a figurehead when what you need is someone to roll up your sleeves and jump in,” she said.
And all of it has the opposite effect on obtaining clear, accurate and timely information. As government officials along with the Tokyo Electric Power Company, (TEPCO), drone on about minute details and read long winded papers in verbatim, while so many questions go unanswered, such as the progress TEPCO is making in restoring the cooling system, how much damage has been done to the environment since the March 11 tsunami and earthquake touched off the worst nuclear disaster since Chernobyl.
Goshi Hosono, an adviser to Prime Minister Naoto Kan put it this way “We have not been mistaken in our response to the crisis,” He added. “But our public relations effort has been lacking.”
Powered by Facebook Comments